Wednesday, September 17, 2014

Pats Announce Refreshed Identity

Regina, Saskatchewan – The Regina Pats Hockey Club is pleased to announce an update to its familiar logo.  The clean new face of the franchise stays true to the Pats tradition, honouring the long, rich heritage of junior hockey in the Queen City. 

“With all of the energy and investment being poured into the Pats brand, it was clear our identity deserved a minor re-work to improve its impact, design quality and legibility across a broad range of applications,” says Regina Pats President Todd Lumbard.  The updated logo respects the immense value of the existing brand and repackages all of the elements Pats fans know and love in an energetic new visual.

This upgrade is just one of many still to come for a resurgent new Pats brand and signals a heightened level of pride, professionalism and a relentless commitment to winning working its way into every corner of the organization, sparked by the new ownership group.  “This is not about a quick fix; we are making changes we believe will create long-term stability and success for this franchise and deliver outstanding value for our fans.  We’re in this for the long haul,” comments Regina Pats Governor Anthony Marquart.

The updated design will begin to appear immediately in promotional items, advertising, signage, etc., with ongoing upgrades throughout the upcoming season and will culminate in all-new uniforms, set to appear at the start of the 2015 season.
For media inquiries and more information about the Pats refreshed identity, please contact Daniel Fink at 306-337-1535.

Named for the Princess Patricia’s Canadian Light Infantry, the Western Hockey League’s Regina Pats are the oldest continuously operating junior hockey franchise in the world.  Since their founding in 1917, the Pats have won three Memorial Cup championships and compete in the WHL’s Eastern Division.  To learn more about the Pats, call 306-337-1535 or visit our website at

Daniel Fink 
Director Media and Communications
Regina Pats Hockey Club

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